By Nkosikhulule Nyembezi. ALTHOUGH I am deeply disappointed by the recent ruling in our lawsuit against the bread companies fotmd guilty of price-fixing, I believe we cannot be deterred in our battle against corrupt and corrosive business practices in South Africa. A case such as this provides us, as ordinary consumers, with a unique opportunity to confront price fixing in South Africa. We cannot simply let the bread giants off the hook, especially when you consider the massive collective profits they made by robbing millions of individual consumers by overcharging for bread over many years. It is not as though, in this case, we need to prove their unlawful conduct.